Derry Girls rockets into licensing

Rocket Licensing appointed UK and Ireland agent for the Channel 4 comedy series

Written by Rhys Thomas

Posted 08.11.2018 | Watch

Derry Girls rockets into licensing thumbnail

Rocket Licensing has been appointed by Hat Trick to manage the UK and Ireland licensing campaign for hit Channel 4 comedy series Derry Girls.

With an average audience of 2.5 million viewers per episode, this six-part series more than doubled its slot average and became Channel 4’s most popular comedy launch since 2004, trending worldwide on Twitter. Derry Girls’ sharp and funny dialogue and strong characters make it an instantly appealing watch, while its poignant political setting sets it apart from other coming-of-age comedies.

This story of four spirited teenage girls (and one awkward teenage boy) attending convent school takes place against a backdrop of the bomb threats, armed soldiers and roadblocks of 1990s Northern Ireland, drawing upon the personal experiences of its writer, award-winning stage and screenwriter Lisa McGee. It blends politics, humour and nostalgia in a way that has given Derry Girls a consistent and enthusiastic audience since its launch, with a second series commissioned for early next year.

The success of the sitcom has inspired a licensing campaign which is to be managed by Rocket Licensing. Rocket will be focusing on a number of major categories to appeal to fans including apparel, accessories, gifting and homewares, stationery and social stationery, health and beauty, and games and puzzles.

The core market for licensed product is expected to be teen and young adult women from 16-30, who form a strong part of the show’s audience. However, its cross-generational appeal gives Derry Girls great licensing potential, with the show proving popular amongst older adults and receiving a massive response in Northern Ireland. These markets are also expected to respond positively to licensed Derry Girls output.

The first licensing announcements are expected shortly, with initial product ranges set to coincide with the launch of the second series in spring 2019 as well as St Patrick’s Day.

Rob Wijeratna, Joint Managing Director of Rocket Licensing, says: “Derry Girls is a wildly funny, superbly scripted, brilliantly acted and totally unique comedy that has deservedly become a phenomenon in a very short time. Repeat showings and a new series are likely to keep awareness high and fuel demand for licensed products. We’re looking forward enormously to building a targeted, appropriate programme that meets that demand.”


The Lowry ignites artist's licensing programme thumbnail

The Lowry ignites artist's licensing programme

Manchester arts centre bolsters licensing programme for ‘matchstick man’ painter LS Lowry ahead of Tomothy Spall biopic

Pokémon detected at London retail landmarks thumbnail

Pokémon detected at London retail landmarks

Retail promotion and new branded zone at the Regent Street toy icon launch to coincide with Pokémon Detective Pikachu

The Point.1889 doubles deals for confectioner Barratt thumbnail

The Point.1889 doubles deals for confectioner Barratt

Maker of iconic Fruit Salads and Black Jacks sweets adds food, drink, novelty and health and beauty partners to growing ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series