Hoho Enterainment’ whimsical pre-school series Cloudbabies has been awarded YouTube’s Silver Play Button in recognition of the popularity of its YouTube channel.
Part of the YouTube Creator Awards, the Play Buttons are awarded by the streaming giant to its best performing channels. The Silver Play Button Award is for channels that reach or surpass 100,000 subscribers.
Helen Howells, joint Managing Director, Hoho Rights, said: “We are thrilled to be awarded the Silver Play Button. It’s a wonderful achievement for an indie company like ours but we couldn’t do it without the ongoing support of Little Dot and the wonderful people at YouTube. The Cloudbabies are aiming beyond the clouds and continue to reach new audiences around the world, most recently China.”
The Cloudbabies YouTube channel is managed for Hoho by Little Dot Studios, which recently launched a German Cloudbabies channel, Wolkenkinder, to support the series which airs on Kika in Germany.
Wayne Davison, MD, Content Acquisition and Distribution at Little Dot Studios, said: “Cloudbabies has consistently been one of Little Dot Studios’s top performing kids programme channel. There has been an enormous amount of hard work and energy that the wonderful teams at both Hoho and Little Dot have put into growing the brand on YouTube. And so we’re delighted, and definitely not surprised, that it has received this very shiny and well-deserved award. Our Berlin team are now on a mission to achieve similar success for Wolkenkinder, for audiences in Germany.”
Created by award-winning art director Bridget Appleby, Cloudbabies (52 x 10’) features the adventures of four toddlers whose job it is to look after the sky and everything in it. The show recently launched in mainland China on Tencent and iQiYi.
Top image, l-r: Helen Howells, Bridget Appleby and Oliver Ellis