Sunny Bunnies bounce to a billion Youtube views ahead of Posh Paws toy launch

As Sunny Bunnies hits new viewing highs, Posh Paws readies itself for the launch of its feature plush range

Written by Georgie Dobie

Posted 28.04.2020 | Toys

Sunny Bunnies bounce to a billion Youtube views ahead of Posh Paws toy launch thumbnail

Posh Paws International is looking forward to the launch of its Sunny Bunnies feature plush collection this summer at a time when the property is reaching new viewing highs on YouTube.

The Sunny Bunnies Official YouTube Channel hit one billion views last week, and with a fanbase of 1.5m subscribers, the only way is up for this bouncy pre-school property!

UK viewing figures have more than doubled from Q3 2019 to Q1 2020, and with the official channel being viewed almost five million times per quarter for UK audiences, Posh Paws cannot wait to launch their soft toy range this summer. Plus, in the UK, Channel 5’s Milkshake slot just premiered Season 4 over the Easter period and ran a Sunny Bunnies competition on air.

Lauren Shipman, Posh Paws’ Marketing and Brand Director says: “It’s no surprise that the property has reached this milestone so quickly and we’re excited to be launching our new all-feature soft toy collection this summer. The reaction from retail has already been exceptional, and with heavy weighted marketing and PR support behind the launch, it’s an exciting time for us and one we’re excited to kick off!”

The feature soft toy range that Posh Paws is launching with, will include all the brightly coloured and energetic characters across a variety of price points to meet retail needs and consumer demand. Whether it’s one of the small Sunny Bunnies Slammers that make a noise when thrown, the medium Giggle & Wiggle feature toys, or the winning Toy Fair Hero Toy Giggle & Hop plush, each comes complete with their own features from playful sound effects and ‘hopping’ movements that the characters make in the show, keeping children entertained for hours.    

For more information on these and other licensed collections from Posh Paws email lshipman@poshpawsinternational.co.uk

 

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