Animaccord unveils its first licensing deal for China with its animated family property Masha and the Bear. The company has recently inked the deal with Guangdong D&G Trading Limited to distribute the licensed toy collection across the country.
The debut of branded toy line that includes dolls, plush, playsets, figurines, and roleplay is scheduled for August 2020 both in offline and online retail.
Earlier this year Animaccord brought Masha and the Bear series first time on TV in China. CCTV 14, country’s main kids channel, released Seasons one and two on TV following the cartoon’s previous premiere on Xigua Video, one of the most popular media applications in China, in January 2020.