RHS licensees collaborate on distribution of wild bird food range

Agros Trading range of RHS-endorsed wild bird food to be distributed by PlantWorks Ltd

Written by Mairaed Willmot

Posted 05.09.2018

RHS licensees collaborate on distribution of wild bird food range thumbnail

The Royal Horticultural Society (RHS) has announced that two of its licensees will collaborate to distribute the new range of RHS Wild Bird Food in the UK

RHS recently awarded a licence to Agros Trading GmbH, a leader for many years in the manufacturing and marketing of wild bird feed, for a comprehensive range of high-quality wild bird food. Agros has asked PlantWorks Ltd, the supplier of the Empathy biological range of bio fertilisers, to distribute the range.

Following the success of its launch at over 200 The Original Factory Shop stores in May, the RHS Wild Bird Food range will be available for garden centres and other UK retailers to order from autumn 2018. The range will also be available at RHS shops both physical and online. The wild bird feed market in the UK is worth in excess of £200m a year.

The RHS Wild Bird Food range – the first-ever range of bird feed fully licensed by the RHS – includes:

• High Energy Suet Balls

• High Energy Suet Cakes

• High Energy Suet Nibbles

• Premium Brown Peanut

• Oil Rich Black Sunflower Seeds

• No Mess Sunflower Hearts

• High Energy No Mess Seed Mix

• Everyday Seed Mix

• Finches Favourite Nyjer Seeds

• Protein Rich Mealworms

Not only does the range stand out for quality but also for design. The packaging for the range makes use of imagery from the RHS Lindley Library, the world’s finest collection of botanical art, containing more than 25,000 superb images.

The RHS Wild Bird Food range will be on show on the Empathy by PlantWorks stand (6R70-HS71) at Glee, the UK’s most valuable garden and outdoor living trade show, taking place from 10-12 September at the NEC in Birmingham.

Plantworks is the supplier and distributor of rootgrow, the leading retail brand of mycorrhizal fungi in the UK, which is at the heart of its Empathy range of biological gardening products and is endorsed by the Royal Horticultural Society.

Agros Trading GmbH has been a leader for many years in the manufacturing and marketing of wild bird food. It sources raw materials exclusively from selected and certified suppliers with which it has long-term partnerships or from local farmers. For wild bird seed only GMO-free raw materials are used where available.

Simon Taylor, Sales Director at PlantWorks, says “Agros is a substantial seed house, which has developed a very strong sourcing, production and packaging activity in bird seed, working with many outlets across Europe. We are confident in both the quality of the products and the security of supply for our garden centre partners.”

Cathy Snow, licensing manager at RHS says, “We’re delighted that two important RHS licensees are working together to supply the impressive range of RHS Wild Bird Food launched by Agros earlier this year. Plantworks with the Empathy range has been a great ambassador for RHS-endorsed gardening products and we are thrilled that it will be the UK distribution partner for our quality wild bird food range."


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