Rainbow Designs signs for Spot

Penguin Ventures appoints the UK-based company as key gift and toy licensee for Spot ahead of brand's 40th anniversary

Written by Rhys Thomas

Posted 03.10.2018 | Pre-School

Rainbow Designs signs for Spot thumbnail

Penguin Ventures, part of Penguin Random House, has announced that Rainbow Designs is on board as its key gift and toy licensee for Spot.

The range, which will launch at retail for autumn/winter 2019 ahead of Spot’s 40th anniversary in 2020, comprises plush, sensory toys, wooden blocks and pull-along toys and was inspired by the new Spot style guide that was developed by Penguin Ventures earlier this year.

“Penguin Ventures has a long standing and very successful relationship with Rainbow Designs across their portfolio of brands and I am thrilled that they have come on board for Spot,” says Anna Metcalfe, Category Manager – Hardlines for Penguin Ventures. “Rainbow’s products are consistently of excellent quality and highly innovative in design and we are really excited to see the range that they develop in time for Spot’s 40th anniversary in 2020.”

Anthony Temple, Managing Director at Rainbow Designs, adds: “As the Home of Classic Characters we are delighted that Spot is returning to the Rainbow Designs stable and to once again be working with Penguin Ventures with this much loved and iconic character. Classic characters are in the ascendency and Spot is one of the great evergreen properties of the pre-school sector. In the build up to his Anniversary, we have some exciting and fresh new products planned, designed to deliver the best in Adventure and Fun with Spot.”

In addition a new babywear range from Dennicci will launch in spring 2019 with confirmed listings in two major grocers whilst Puffin, part of Penguin Random House Children’s, will be launching a range of tactile lift-the-flap board books for the youngest Spot fans in 2019. And there are exciting plans in development for celebrating the timeless classic Where’s Spot? in 2020 for its 40th anniversary year.

Finally, CDP Kids and Salspot Limited are thrilled to be bringing a new adaptation of Spot to the stage in Australia. Based on the incredibly successful Tera Theatre production, Spot will be brought to life through a series of puppets, stage actors and songs. Audiences will join Spot on the farm and along with his friend Helen, will be encouraged to find all the lost animals and bring them safely home. Spot will tour over 23 locations in Australia from August 2019 and will look to move to New Zealand in 2020.


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