Rainbow Designs signs for Spot

Penguin Ventures appoints the UK-based company as key gift and toy licensee for Spot ahead of brand's 40th anniversary

Written by Rhys Thomas

Posted 03.10.2018 | Pre-School

Rainbow Designs signs for Spot thumbnail

Penguin Ventures, part of Penguin Random House, has announced that Rainbow Designs is on board as its key gift and toy licensee for Spot.

The range, which will launch at retail for autumn/winter 2019 ahead of Spot’s 40th anniversary in 2020, comprises plush, sensory toys, wooden blocks and pull-along toys and was inspired by the new Spot style guide that was developed by Penguin Ventures earlier this year.

“Penguin Ventures has a long standing and very successful relationship with Rainbow Designs across their portfolio of brands and I am thrilled that they have come on board for Spot,” says Anna Metcalfe, Category Manager – Hardlines for Penguin Ventures. “Rainbow’s products are consistently of excellent quality and highly innovative in design and we are really excited to see the range that they develop in time for Spot’s 40th anniversary in 2020.”

Anthony Temple, Managing Director at Rainbow Designs, adds: “As the Home of Classic Characters we are delighted that Spot is returning to the Rainbow Designs stable and to once again be working with Penguin Ventures with this much loved and iconic character. Classic characters are in the ascendency and Spot is one of the great evergreen properties of the pre-school sector. In the build up to his Anniversary, we have some exciting and fresh new products planned, designed to deliver the best in Adventure and Fun with Spot.”

In addition a new babywear range from Dennicci will launch in spring 2019 with confirmed listings in two major grocers whilst Puffin, part of Penguin Random House Children’s, will be launching a range of tactile lift-the-flap board books for the youngest Spot fans in 2019. And there are exciting plans in development for celebrating the timeless classic Where’s Spot? in 2020 for its 40th anniversary year.

Finally, CDP Kids and Salspot Limited are thrilled to be bringing a new adaptation of Spot to the stage in Australia. Based on the incredibly successful Tera Theatre production, Spot will be brought to life through a series of puppets, stage actors and songs. Audiences will join Spot on the farm and along with his friend Helen, will be encouraged to find all the lost animals and bring them safely home. Spot will tour over 23 locations in Australia from August 2019 and will look to move to New Zealand in 2020.


BBC Planet hits London Fashion Week thumbnail

BBC Planet hits London Fashion Week

BBC Studios’ new brand BBC Planet teams with sustainable fashion outfit Mother of Pearl on eco collection for London Fashion ...

Disney dates launch of Star Wars XI and Frozen 2 products thumbnail

Disney dates launch of Star Wars XI and Frozen 2 products

Products for both properties will launch on the same day this autumn, the first ever simultaneous global roll-out for two ...

Paddington TV series in the works thumbnail

Paddington TV series in the works

On the back of two box office hits, StudioCanal and Nickelodeon are bringing Michael Bond’s famous bear to the small ...

Press Releases

Peter Rabbit hops into the West End thumbnail

Peter Rabbit hops into the West End

Where is Peter Rabbit? musical makes its way to London for Easter

RHS x Floral Street thumbnail

RHS x Floral Street

Collaboration with British fragrance brand Floral Street will be launched at RHS Chelsea Flower Show in May

Minimoys hits Disney Channel Russia thumbnail

Minimoys hits Disney Channel Russia

CGI-animated action show Arthur and the Minimoys will begin airing in Russia from April

Deer Little Forest heads to Nordics thumbnail

Deer Little Forest heads to Nordics

Award-winning agent Ferly signs to represent the kids’ art and lifestyle brand in the Nordics, tapping into traditional category lines ...