Guru Studio appoints bRand-Ward to represent True and The Rainbow Kingdom

bRand-Ward will represent the brand in the UK and Ireland across all consumer products and L&M including toy and games, apparel, publishing, housewares, accessories, food and drink, and live events

Written by Georgie Dobie

Posted 24.06.2020 | Pre-School

Guru Studio appoints bRand-Ward to represent True and The Rainbow Kingdom thumbnail

Guru Studio, a leader in children’s entertainment, is pleased to announce that it has appointed bRand-Ward as its exclusive licensing agent for its hit pre-school series True and The Rainbow Kingdom.

Jonathan Abraham, VP of sales and business development at Guru Studio, says: “We’re seeing tremendous demand for True products from boys and girls all over the world. 

“We’re excited to have the experienced team at bRand-Ward lead the charge for our consumer products program in the UK and Ireland, and continue to build upon the love people have for the show.”

Trudi Hayward, co-founder, bRand-Ward Services, says: “True and The Rainbow Kingdom is a brand with great appeal, which has inspired award winning and top-rated content, widely available on many platforms, including pay TV, FTA, SVOD and digital media. Securing multiple platforms is a prerequisite nowadays if you want to achieve the necessary exposure. We are delighted to be working with Guru on this stunning property.”

True and the Rainbow Kingdom’s timely and important message empowers children to be mindful, compassionate and respectful of all living things.

The series first launched on Netflix in 2017, and is now launching on linear TV around the world. Following the successful launch on Tiny Pop in the UK earlier this year, the demand for the hit pre-school series continues to grow. On AVOD platforms such as YouTube and YouTube Kids, the series has amassed a sizeable audience with over 300 million views. Meanwhile, the show’s Giphy page now boasts over two billion shares.

The series recently received a Daytime Emmy Award nomination for Outstanding Directing for a Pre-School Animated Programme.

Consumer products for True and the Rainbow Kingdom including a line of plush, Halloween costumes, activity books and storybooks are now available across North America.

New True and the Rainbow Kingdom content is continuing to roll out on Netflix throughout 2020.

Kennedy Publishing to launch new Bing magazine thumbnail

Kennedy Publishing to launch new Bing magazine

Box of… Bing is a six-weekly title that is theme-driven and bursting with interactive content

Angry Birds sets to soar with IMG thumbnail

Angry Birds sets to soar with IMG

Rovio Entertainment has appointed IMG exclusive worldwide consumer products licensing agent for Angry Birds

Ninth-annual Asian Animation Summit  pivots to become a virtual event thumbnail

Ninth-annual Asian Animation Summit pivots to become a virtual event

More international kids programming buyers and attendees are expected to participate in the online format that offers safe and easy ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run