Deer Little Forest heads to Nordics

Award-winning agent Ferly signs to represent the kids’ art and lifestyle brand in the Nordics, tapping into traditional category lines and new content creation

Written by Rhys Thomas

Posted 09.01.2019 | Lifestyle

Deer Little Forest heads to Nordics thumbnail

Koko Rose Media has teamed up with Global Entertainment company Ferly to develop its kids-oriented arts and lifestyle brand Deer Little Forest across licensing in the Nordics. 

The drive will be backed by a refocused push in publishing across Europe – excluding the UK – which will act as the backbone of a new slate of content creation.

The broad-based deal will see the companies work together to exploit current licensing and publishing assets across traditional category lines in Sweden, Denmark, Norway, Finland, and Iceland, as well as to create entirely new content across various platforms. Additionally, Ferly will work with other DLF agents on the creation and representation of publishing content, such as board, activity and story books.

“We’re excited to work with Koko Rose Media on their innovative brand, Deer Little Forest,” says Heikki Laaninen, Head of Licensing of Ferly. “This is the kind of vibrant storytelling and artistic design that we believe will absolutely appeal to Nordic audiences.”

added Lisa Hryniewicz, Managing Director of Koko Rose Media, adds: “We are thrilled to be working with the out-of-the-box thinkers at Ferly. Ferly’s team has a rare combination of progressive strategy and traditional creativity, ideal for taking high-quality properties to the top of a competitive industry. Ferly also has a very flexible and responsive structure, able to respond and adapt quickly to a challenging and evolving market. We know that DLF is in the best hands possible!”

Deer Little Forest, created by Jo Rose, features an esoteric collection of mischievous animal characters and nature-inspired designs. The high-end property has been licensed across stationery, housewares, digital games and magazines, with a DLF-branded theme park opening in Bangkok next summer.

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