IMG partners with Tetris

Tetris appoints IMG for the Asian market until 2020

Written by Mairaed Willmot

Posted 04.09.2018

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The Tetris Company has appointed IMG as its merchandise and licensing representative to launch a range of products in the Asian market until 2020.

In celebration of the Tetris brand’s 35th anniversary, which takes place in 2019, IMG will target key product categories including apparel, fashion accessories, bags and backpacks, footwear, consumer electronics, home décor, furniture and more. The collection will be launched in Korea, China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and also through select retailers in Japan.

Since its release in 1984, Tetris has grown to become one of the most popular and recognizable video game brands worldwide, combining continuous, challenging fun with mental stimulation.

Miki Yamamoto, SVP of Licensing, IMG commented: “Tetris is one of the top-selling video games of all time. It’s played across all age groups from teenagers seeking unique and innovative products, college students looking for a smart and intelligent lifestyle, and parents who have been enjoying Tetris since they were young. We are delighted to be working with The Tetris Company to capture the hearts of the game’s fan base with new products, and build upon the popularity of this cultural phenomenon.”

“We are thrilled to be working with IMG to further our marketing initiative to grow awareness for the Tetris brand among fans globally,” says Maya Rogers, President and CEO of Blue Planet Software, Inc., sole agent for the Tetris brand. “IMG has an established reputation for its work with many of the world’s most-recognized consumer brands to introduce innovative, high-quality branded goods across Asia, and we see this partnership as an integral step to solidify Tetris as one of the greatest video game brands of all time.”

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