Exclusive cinematic experience of The Snowman

Backyard Cinema have partnered with Penguin Ventures to showcase The Snowman Experience in London this Christmas

Written by Mairaed Willmot

Posted 04.09.2018

Exclusive cinematic experience of The Snowman thumbnail

To celebrate the 40th anniversary of the The Snowman which is known and loved by all, Backyard Cinema are creating an exclusive immersive multi-roomed and multi-sensory, cinematic adventure at Hyde Park Winter Wonderland.

Backyard Cinema Presents: The Snowman Experience opens from 22nd November 2018 - 6th January 2019.

Ticket holders will experience the magic and wonder of The Snowman and journey through favourite scenes from this classic film in a whole new way. One of the UK’s best-loved family films will be brought to life as guests explore the multi-roomed, multi-sensory, cinematic adventure guaranteed to delight the entire family from 21st November.

Spread across 5000 square feet in the heart of the IMG-produced Hyde Park Winter Wonderland, The Snowman Experience will be made up of replica sets of the famous film. Boasting a giant 10 metre wide curved screen made up of 300 LED panels, guests will feel as if they're flying beside The Snowman.

Thomas Merrington, Creative Director, Penguin Ventures said: “When we started planning for the Snowman 40th celebrations we were keen to create some outstanding new experiences that could be enjoyed by everyone. We are thrilled to be working with Backyard Cinema who have been an extraordinary partner and have enabled us to bring The Snowman to life in an entirely new way. We are certain that The Snowman Experience will create unforgettable memories for all generations of visitors to Winter Wonderland Festival this year”.

Dominic Davies, Founder & Creative Director, Backyard Cinema said: “When we started working on this project it became clear that watching the Snowman at Christmas was a huge tradition for the team so having the chance to work with such a popular character who is close to the hearts of so many people has been a real honour. We wanted to give people the chance to enjoy this Christmas classic in a way they never could have imagined and so have tried to really challenge the perception of what it means to watch The Snowman. Hopefully in doing so we have created a little bit of magic that everyone can believe in for a short while”.

Backyard Cinema's The Snowman™ Experience will be open daily from 10am to 10pm. Tickets will be available to purchase online at hydeparkwinterwonderland.com, with prices starting at £12.95 for adult tickets, and £9.95 for children. 

Riverside Brands secures host of partners for Rainbocorns thumbnail

Riverside Brands secures host of partners for Rainbocorns

Zuru’s sequined plush collectable adds raft of EMEA deals from puzzles and toys, to apparel, greetings cards and more

Asmodee Entertainment hires Interactive Game Licensing Manager thumbnail

Asmodee Entertainment hires Interactive Game Licensing Manager

The board game company continues its licensing push into interactive entertinament with appointment of Games Workshop veteran Christian Dunn

Beano draws five new licensees thumbnail

Beano draws five new licensees

Games, apparel, confectionery and more will hit stores in the run up to Dennis’ 70th anniversary next year, in raft ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year