Exclusive cinematic experience of The Snowman

Backyard Cinema have partnered with Penguin Ventures to showcase The Snowman Experience in London this Christmas

Written by Mairaed Willmot

Posted 04.09.2018

Exclusive cinematic experience of The Snowman thumbnail

To celebrate the 40th anniversary of the The Snowman which is known and loved by all, Backyard Cinema are creating an exclusive immersive multi-roomed and multi-sensory, cinematic adventure at Hyde Park Winter Wonderland.

Backyard Cinema Presents: The Snowman Experience opens from 22nd November 2018 - 6th January 2019.

Ticket holders will experience the magic and wonder of The Snowman and journey through favourite scenes from this classic film in a whole new way. One of the UK’s best-loved family films will be brought to life as guests explore the multi-roomed, multi-sensory, cinematic adventure guaranteed to delight the entire family from 21st November.

Spread across 5000 square feet in the heart of the IMG-produced Hyde Park Winter Wonderland, The Snowman Experience will be made up of replica sets of the famous film. Boasting a giant 10 metre wide curved screen made up of 300 LED panels, guests will feel as if they're flying beside The Snowman.

Thomas Merrington, Creative Director, Penguin Ventures said: “When we started planning for the Snowman 40th celebrations we were keen to create some outstanding new experiences that could be enjoyed by everyone. We are thrilled to be working with Backyard Cinema who have been an extraordinary partner and have enabled us to bring The Snowman to life in an entirely new way. We are certain that The Snowman Experience will create unforgettable memories for all generations of visitors to Winter Wonderland Festival this year”.

Dominic Davies, Founder & Creative Director, Backyard Cinema said: “When we started working on this project it became clear that watching the Snowman at Christmas was a huge tradition for the team so having the chance to work with such a popular character who is close to the hearts of so many people has been a real honour. We wanted to give people the chance to enjoy this Christmas classic in a way they never could have imagined and so have tried to really challenge the perception of what it means to watch The Snowman. Hopefully in doing so we have created a little bit of magic that everyone can believe in for a short while”.

Backyard Cinema's The Snowman™ Experience will be open daily from 10am to 10pm. Tickets will be available to purchase online at hydeparkwinterwonderland.com, with prices starting at £12.95 for adult tickets, and £9.95 for children. 

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