Award-winning French animation studio, Xilam Animation, is commemorating the 20th anniversary of its flagship brand, Oggy and the Cockroaches, with celebrations kicking off in France this month.
The line-up of activity, which was unveiled by Xilam at a press conference in Paris recently, includes the opening of a permanent Oggy and the Cockroaches escape room, museum partnerships, a branded truck tour, social media activity and more.
Xilam will open an Oggy and the Cockroaches themed escape room this month in Paris. Based on the show’s fifth season, “Oggy through the Ages”, the fully branded experience will give kids and their families an opportunity to solve a series of puzzles and riddles against the clock.
In addition, Xilam will begin its partnership with Musée des Arts et Métiers (The Museum of Arts & Crafts) in Paris. Young visitors will be able to enjoy animation workshops - the first of which will be run by an artist from Xilam’s studio - and will receive a branded booklet that explains the history of cinema through Oggy’s eyes. There will also be product giveaways and regular broadcasts of a ‘making-of’ Oggy and the Cockroaches film within the museum.
Xilam has also partnered with Part L'Aquarium de Paris (The Paris Aquarium) which will see every child receive an Oggy and the Cockroaches branded booklet with a treasure hunt around the museum, Oggy branding and episodes related to ocean-life on screens.
Alongside this activity, an Oggy and the Cockroaches branded truck will tour across six French cities from later this month. The transformable truck will visit Lyon, Montpellier, Toulouse, Bordeaux, Angers and Paris, giving fans the chance to enjoy costume character meet and greets, episode screenings, games, competitions, a colouring wall, workshops and goody bags.
The anniversary celebrations will be supported by PR activity.
“For two decades, Oggy and the Cockroaches has been entertaining audiences all around the world with its fantastic characters, slapstick humour and surprise-filled storylines” said Marc du Pontavice, Founder and President at Xilam Animation. “After an unprecedented twenty years of non-stop content production in France, Oggy is now one of just a handful of French animation properties to reach its milestone 20th anniversary and, even after all this time, Oggy has never been so popular and commercially successful. We’re delighted to be marking this landmark moment with a hugely exciting activity line-up which ensures there’s something for fans of all ages to enjoy.”