Coolabi Group has launched WarriorCats.com, an online hub and merchandise store for its best-selling fantasy brand Warrior Cats (Warriors).
WarriorCats.com is the official digital destination for Warriors ever-growing global fan community. Since the book series launched, legions of passionate fans across the globe have created fan art, animation and fiction, with user-generated content receiving over 400 million views collectively on YouTube. There are also over 500 dedicated Warriors YouTube channels.
Coolabi worked in partnership with some of those super-fans to develop features such as the Family Tree, which shows the relationship between the 450 cats featured in the series, and the Moonpool, where users’ questions are answered by StarClan.
The new website will give fans access to a library of never-before-seen content, including news articles, opinion pieces direct from the Erin Hunter team, and news about the books and other brand extensions - such as the highly anticipated movie adaptation.
For the first time, fans will also be able to purchase a range of official Warriors merchandise. Character icons for each clan have been designed specifically for apparel, bags, accessories, canvas prints and stationery and are available now from shop.warriorcats.com.
“Over 30,000 Warrior fans from across the globe completed an online survey telling us what they loved about Warriors – from the responses it was evident there was an opportunity to create an expanded and interactive online space,” said Naomi Dare, Head of Digital at Coolabi Group comments:
“We created a task force made up of us, Warriors super-fans, the Erin Hunter team and Harper Collins to drive every aspect, and have developed functions including everything from tailored personal profiles to share reactions, opinions and fan content, to engaging quizzes, polls and exclusive news and articles direct from the writing team. We’re looking forward to sharing the official home of Warriors with the fans and those new to the series.’’
Warriors is an epic fantasy adventure book series about five clans of wild cats created by Working Partners, a Coolabi Group company. Over 40 million Warriors books have been sold to date, including 20 million in the US with Harper Collins.