Animaccord and Energizer are partnering on a range of licensed portable lights featuring Masha and the Bear.
A range of Masha and the Bear handheld lights and headlamps will launch across EMEA from January 2020.
They will be distributed to hypermarkets, independent stores, electronic specialists and online retailers in more than 100 countries.
The deal was brokered by Animaccord’s licensing agent in Italy, Maurizio Distefano.
