Xilam inks new deals in France

New publishing partners Hachette and Panini sign multi-property deals

Written by Rhys Thomas

Posted 19.09.2018 | Consumer Product

Xilam inks new deals in France thumbnail

French animation studio Xilam Animation has secured new publishing and licensing partnerships in France for a number of its key titles.  

Hachette Livre, has been appointed as master publishing partner for Xilam’s kids’ properties Oggy and the Cockroaches and Zig & Sharko alongside preschool brand, Paprika, while Panini is on board to introduce Oggy and the Cockroaches sticker collections and magazines into the market.

Hachette will develop chapter, story, activity and novelty book formats, in addition to stationery lines, across the trio of brands that will be available at mass, book and toy retailers in addition to online. Oggy and the Cockroaches and Zig & Sharko titles will be released from Q4 2018, with the first Paprika preschool titles following in 2019. This deal marks the launch of the first ever chapter books for Oggy and the Cockroaches and Zig & Sharko, with the titles being published under Hachette’s Bibliothèque Rose brand.

Bolstering the brand, Xilam’s deal with Panini with see the launch of Oggy and the Cockroaches collectible stickers, albums and quarterly magazine from August 2018. Available at news kiosks and mass market retailers and on Panini’s websites, the branded sticker collection and magazine will be based on the fifth series of Xilam’s flagship brand, Oggy through the Ages.

These latest partnerships boost the current Oggy and the Cockroaches French licensing programme that is spearheaded by new master toy partner, Lansay, which launched its first permanent line in January spanning plush, figurines and card games. For Christmas 2018, Lansay will introduce a new action game called Tap’Attrape. While in the footwear category, CCI is gearing up to launch its first shoe range this Autumn/Winter.

“We are thrilled to welcome Hachette Livre and Panini on board the licensing programmes for our key brands, which continue to rank in the top-rated shows among kids aged 4-10 years in France,” said Marie-Laure Marchand, SVP of Global Licensing at Xilam Animation. “These top-class deals will strengthen the merchandise offering in our home territory and we’re confident both partners have the expertise to effectively translate the DNA of our brands, giving fans more exciting ways to engage with our shows beyond the small screen.”


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