Xilam Animation names Licensing Works! North American agent for Zig & Sharko

Licensing Works! is now assembling a merchandise programme for the hit animated slapstick comedy brand targeting kids, tweens, teens and families

Written by Georgie Dobie

Posted 26.05.2020 | Consumer Product

Xilam Animation names Licensing Works! North American agent for Zig & Sharko thumbnail

Xilam Animation, the award-winning French animation studio, has appointed Licensing Works! as the North American licensing agent for its hit animated slapstick comedy brand Zig & Sharko. Licensing Works! is now assembling a merchandise programme for the brand targeting kids, tweens, teens and families and focused on vacation and spring/summer products including swimwear and pool accessories; home décor and outdoor textiles; surf, skate and related sporting goods; personal care; greetings cards; toys, puzzles and games; dress-up, publishing; back-to-school; gifting, food and drinks; seasonal promotions; and meet and greets.

In North America, Zig & Sharko is available on Netflix and Amazon Prime Video, alongside having a strong local presence on Xilam’s dedicated YouTube channel where the new third season is now available. The Zig & Sharko YouTube channel has 10.5m subscribers and has received over 5.1bn views globally, with North America ranking as the second highest market for views and fourth largest for subscribers.

Capucine Humblot, head of licensing and merchandising at Xilam Animation, said: “We’re delighted to build upon our relationship with Licensing Works! and to have the team representing Zig & Sharko across North America. The Licensing Works! team’s local expertise, enthusiasm and creativity, make them the perfect partner to build an engaging merchandise offering which captures Zig & Sharko’s fun and wacky spirit, alongside its positive values of promoting environmental awareness and sustainability.”

Leslie Levine, owner of Licensing Works!, said: “Zig & Sharko is a hilarious series which is brimming with all the elements licensees and promotional partners are looking for in a brand in order to deliver amazing consumer products and promotions. With the impressive audience Zig & Sharko garners 24/7 on YouTube and Netflix, we’re confident the brand has great potential in North America and look forward to assembling a colourful merchandise programme for fans.”

This deal extends Xilam’s partnership with Licensing Works! also representing its internationally successful kids’ property Oggy and the Cockroaches in the market.

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