Sophie la girafe welcomes new licensing agents

Sophie la girafe’s licensing programme continues to grow the brand’s presence across many categories all around the world

Written by Georgie Dobie

Posted 15.05.2020 | Consumer Product

Sophie la girafe welcomes new licensing agents thumbnail

Sophie la girafe licensing programme, DeLiSo, was created in 2011 in order to cover all of baby's needs and to offer them the best products for their awakening and development. From baby clothing, publishing, wooden toys, diapers to home linen, Sophie la girafe is now present in many categories all around the world.

At the end of last year, Vulli decided to open discussion with licensing agents across the world. With them, Sophie la girafe wants to find market specialists that will be able to create the perfect products in each market for her beloved consumer. Sophie la girafe started with its first ever licensing agent Anjar Co. and Becker Associates for the United States and Canada in January 2020. Today, she is pleased to welcome and announce two new partners.  

The first one, Caravanserai, joined Sophie la girafe's big family at the beginning of April, for the territories of Spain and Portugal. Caravanserai is specialized in licensing, retail and marketing experience for more than 40 years. With a very rich portfolio that includes, Miffy or Le Petit Prince, Caravanserai will undoubtedly be a quality partner to accompany Sophie in her development in Spain and Portugal.  

A few days ago, Daewon Media began to support Sophie la giraffe in a new territory: South Korea. From creative animation, application and games to brand licensing, Daewon Media has been supporting brands in their development in South Korea for more than 30 years. This new collaboration is very promising for Sophie la girafe's development.  

Sophie la girafe looks forward to showcasing the new products that will arise from these new partnerships. New agents should join Sophie the girafe’s big family soon.  

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