RHS grows beauty range

New licensee Heathcote & Ivory will debut new toiletries range at retail from March 2019

Posted 03.12.2018 | Gift

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The Royal Horticultural Society (RHS) is teaming up with beauty gift specialist Heathcote & Ivory, which will develop, manufacture and distribute a range of toiletries products from spring 2019.

The first output from the partnership will be two bespoke bath and body collections, heading to retail next March. Both will comprise gift sets of washes, lotions and creams for hand and body, as well as standalone shower gels, body lotions and hand creams, providing compelling gift opportunities for the retailer.

Denis Aaronson, Managing Director, Heathcote & Ivory, says: “RHS joins our select licencing portfolio of some of the UK’s leading design and lifestyle brands. We are passionate about plants, flowers and fragrances, and the horticultural heritage, the gardens and the flower shows that the RHS represents are truly inspirational. It is a huge privilege to be given the opportunity to work with this incredible brand.”

The design of the first range, Flower Blooms Daisy Garland, is traditional with a contemporary spin, combining RHS design details based on artwork from the RHS Lindley Library with botanically themed formulations, incorporating floral extracts of daisy flower and marigold. 

The second range, Tender Palm, is inspired by the famous Glasshouse at RHS Garden Wisley, pictured top, and both packaging and formulations are inspired by its wealth of rare and exotic plants. The RHS name and logo will appear prominently on all products and packaging alongside the Heathcote & Ivory logo.

“The continuing success of the RHS brand in giftware is a tribute not just to the wide appeal of the brand but the excellence of our licensing partners,” says Cathy Snow, Licensing Manager, RHS. “Heathcote & Ivory has done an amazing job of adapting the many positive associations of the brand to these two beautiful ranges, which will, I am sure, prove enormously popular at retail.”

Top image courtesy of Edenparks, which built the Glasshouse structure and installed internal services

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