Bendon signs to Llama Llama programme

New licensee will create branded colouring and activity books based on Genius Brands property

Posted 27.09.2018 | Gift

Bendon signs to Llama Llama programme thumbnail

Following the recent announcement of Netflix’s renewal of season two of the Llama Llama animated series Genius Brands International has inked a new licensing agreement with leading children’s consumer product company, Bendon Inc.

Bendon will create a line of branded colouring and activity books featuring the Llama Llama characters, which will be available at retailers in time for spring 2019. Bendon’s new line of products will complement Penguin Young Readers’ assortment of bestselling Llama Llama hardcover and board books.

“Bendon has earned its stellar reputation as the leading publisher of children’s activity and coloring books based on its innovative designs, commitment to respecting the brands of its partners and for its stalwart relationships with today’s top retailers,” said Lloyd Mintz, SVP, Global Consumer Products at Genius Brands. “Llama Llama is an extremely popular, beloved and trusted modern-day classic property among parents and youngsters alike. We’re confident that Bendon will deliver a line of activity and coloring books that respect that heritage while also presenting fresh and innovative designs.”

Bendon joins Genius Brands’ growing roster of licensing partners creating product for the upcoming retail launch of Llama Llama. Those include master toy partner PhatMojo, Kids Preferred (plush), Cuddle Barn (animatronic plush toys), Prime Party (online party supplies) and Myself Designs/Myself Belts (belts). Penguin Young Readers serves as the global publisher of the award-winning Llama Llama children’s book franchise.

“All of us at Bendon Publishing are thrilled to be working with Genius Brands on developing an all-new line of activity and coloring books for the treasured Llama Llama series,” added Ben Ferguson, CEO, Bendon. “We look forward to offering a variety of age appropriate books that convey the special relationships depicted and reinforced in the Llama Llama animated series.”

Based on Anna Dewdney’s best-selling and award-winning joyful Llama Llama book series, season one of the animated preschool Llama Llama series starred Jennifer Garner as Mama Llama and debuted worldwide in 20 different languages on Netflix in January 2018. Season two was recently greenlit for Netflix, with Jennifer Garner returning to voice Mama Llama, along with an all-star team of award-winning producers, writers and art directors.


Hennessy Cognac bags fashion collab thumbnail

Hennessy Cognac bags fashion collab

A limited-edition travel bag in collaboration with Opening Ceremony cradles a bottle of the spirit and celebrates the cultures of ...

Specs-tacular signings for Mr Magoo thumbnail

Specs-tacular signings for Mr Magoo

Xilam Animation secures a raft of global broadcast deals for reboot of the classic, vision-impaired animated character

Mondo TV signs first-ever non-TV deal thumbnail

Mondo TV signs first-ever non-TV deal

The Italian content powerhouse makes company history, signing its first ever deal for a non-TV property as local sub-agent for ...

Press Releases

Rainbow Rangers signs new licensees thumbnail

Rainbow Rangers signs new licensees

New partners across kids’ arts and crafts, footwear and vitamins join programme for 2019 retail roll out

Cloudbabies crosses 100,000 YouTube subs thumbnail

Cloudbabies crosses 100,000 YouTube subs

Silver Play Button Award for the pre-school series’ streaming channel

Mondo unveils ATF Singapore slate thumbnail

Mondo unveils ATF Singapore slate

Established properties and fresh content highlighted ahead o Asia’s premiere content marketplace

Hello Kitty x Chatime thumbnail

Hello Kitty x Chatime

Sanrio’s Hello Kitty teams with Taiwanese bubble tea brand Chatime on branded drinks and promotions