Bendon signs to Llama Llama programme

New licensee will create branded colouring and activity books based on Genius Brands property

Written by Rhys Thomas

Posted 27.09.2018 | Gift

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Following the recent announcement of Netflix’s renewal of season two of the Llama Llama animated series Genius Brands International has inked a new licensing agreement with leading children’s consumer product company, Bendon Inc.

Bendon will create a line of branded colouring and activity books featuring the Llama Llama characters, which will be available at retailers in time for spring 2019. Bendon’s new line of products will complement Penguin Young Readers’ assortment of bestselling Llama Llama hardcover and board books.

“Bendon has earned its stellar reputation as the leading publisher of children’s activity and coloring books based on its innovative designs, commitment to respecting the brands of its partners and for its stalwart relationships with today’s top retailers,” said Lloyd Mintz, SVP, Global Consumer Products at Genius Brands. “Llama Llama is an extremely popular, beloved and trusted modern-day classic property among parents and youngsters alike. We’re confident that Bendon will deliver a line of activity and coloring books that respect that heritage while also presenting fresh and innovative designs.”

Bendon joins Genius Brands’ growing roster of licensing partners creating product for the upcoming retail launch of Llama Llama. Those include master toy partner PhatMojo, Kids Preferred (plush), Cuddle Barn (animatronic plush toys), Prime Party (online party supplies) and Myself Designs/Myself Belts (belts). Penguin Young Readers serves as the global publisher of the award-winning Llama Llama children’s book franchise.

“All of us at Bendon Publishing are thrilled to be working with Genius Brands on developing an all-new line of activity and coloring books for the treasured Llama Llama series,” added Ben Ferguson, CEO, Bendon. “We look forward to offering a variety of age appropriate books that convey the special relationships depicted and reinforced in the Llama Llama animated series.”

Based on Anna Dewdney’s best-selling and award-winning joyful Llama Llama book series, season one of the animated preschool Llama Llama series starred Jennifer Garner as Mama Llama and debuted worldwide in 20 different languages on Netflix in January 2018. Season two was recently greenlit for Netflix, with Jennifer Garner returning to voice Mama Llama, along with an all-star team of award-winning producers, writers and art directors.


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