P3 enters UFC Octagon

New partnership will bring protein snack brand to the world famous MMA promotion

Posted 13.09.2018 | Food & Drink

P3 enters UFC Octagon thumbnail

Protein-hungry mixed martial arts fans will be tucking into P3 snacks soon thanks to a tie-up with UFC.

The global fight promotion has teamed up with Oscar Mayer in a co-marketing deal that will bring P3 Portable Protein Snack to fight night as the Official Protein Snack of the UFC.

Paul Asencio, UFC Senior Vice President, Global Partnerships, calls the relationship a “natural fit for both brands”.

The exclusive sponsorship will give P3 a branded presence in the world famous Octagon for the rest of the year, with additional activations across telecasts, digital media campaigns and Fight Week coverage. Outside the Octagon, UFC athletes and official logos will adorn point of sale displays for P3 at retail with the aim of attracting MMA fans.

Don Fussner, General Manager of Oscar Mayer, says: “We are extremely excited to partner with the most premiere performance athletes in the world. The UFC is a phenomenal brand with an incredibly loyal – and growing – fan base. Becoming the Official Protein Snack of UFC is a powerful fit for both companies.”


Artsana the purr-fect partner for 44 Cats thumbnail

Artsana the purr-fect partner for 44 Cats

Rainbow’s hit pre-school show will come to toys and nursery lines under Artsana Group’s Chicco banner, with heavyweight co-marketing support

DHX and WildBrain bolster senior teams thumbnail

DHX and WildBrain bolster senior teams

Lara Ilie promoted to VP of Rights Strategy at DHX Media and Rachel Taylor joins as Commercial Director at WildBrain

TOTY19: A night to remember thumbnail

TOTY19: A night to remember

Excitement is building for the US Toy of the Year Awards in New York City next month – a celebration ...

Press Releases

Deer Little Forest heads to Nordics thumbnail

Deer Little Forest heads to Nordics

Award-winning agent Ferly signs to represent the kids’ art and lifestyle brand in the Nordics, tapping into traditional category lines ...

Warrior Cats go online thumbnail

Warrior Cats go online

Coolabi launches official online hub and web store for publishing brand Warrior Cats

Tokyo aquarium hosts Pingu promo thumbnail

Tokyo aquarium hosts Pingu promo

Pingu-themed Christmas promotion transforms the Sunshine Aquarium in Tokyo this festive season

Rainbow Rangers signs new licensees thumbnail

Rainbow Rangers signs new licensees

New partners across kids’ arts and crafts, footwear and vitamins join programme for 2019 retail roll out