P3 enters UFC Octagon

New partnership will bring protein snack brand to the world famous MMA promotion

Written by Rhys Thomas

Posted 13.09.2018 | Food & Drink

P3 enters UFC Octagon thumbnail

Protein-hungry mixed martial arts fans will be tucking into P3 snacks soon thanks to a tie-up with UFC.

The global fight promotion has teamed up with Oscar Mayer in a co-marketing deal that will bring P3 Portable Protein Snack to fight night as the Official Protein Snack of the UFC.

Paul Asencio, UFC Senior Vice President, Global Partnerships, calls the relationship a “natural fit for both brands”.

The exclusive sponsorship will give P3 a branded presence in the world famous Octagon for the rest of the year, with additional activations across telecasts, digital media campaigns and Fight Week coverage. Outside the Octagon, UFC athletes and official logos will adorn point of sale displays for P3 at retail with the aim of attracting MMA fans.

Don Fussner, General Manager of Oscar Mayer, says: “We are extremely excited to partner with the most premiere performance athletes in the world. The UFC is a phenomenal brand with an incredibly loyal – and growing – fan base. Becoming the Official Protein Snack of UFC is a powerful fit for both companies.”


JoJo D.R.E.A.Ms of Britain thumbnail

JoJo D.R.E.A.Ms of Britain

Nick star JoJo Siwa will close out her first US music tour D.R.E.A.M with a four-venue leg in the UK

Cartoon Network boards Singapore subway thumbnail

Cartoon Network boards Singapore subway

Co-branded MRT train on the busy North East Line will promote local channel and arcade partnership with entertainment centre operator ...

BBC Studios signs major China deal for Hey Duggee thumbnail

BBC Studios signs major China deal for Hey Duggee

China's PPW will act as agent and licensee for the hit pre-school brand in Greater China, handling consumer products, events ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series