Protein-hungry mixed martial arts fans will be tucking into P3 snacks soon thanks to a tie-up with UFC.
The global fight promotion has teamed up with Oscar Mayer in a co-marketing deal that will bring P3 Portable Protein Snack to fight night as the Official Protein Snack of the UFC.
Paul Asencio, UFC Senior Vice President, Global Partnerships, calls the relationship a “natural fit for both brands”.
The exclusive sponsorship will give P3 a branded presence in the world famous Octagon for the rest of the year, with additional activations across telecasts, digital media campaigns and Fight Week coverage. Outside the Octagon, UFC athletes and official logos will adorn point of sale displays for P3 at retail with the aim of attracting MMA fans.
Don Fussner, General Manager of Oscar Mayer, says: “We are extremely excited to partner with the most premiere performance athletes in the world. The UFC is a phenomenal brand with an incredibly loyal – and growing – fan base. Becoming the Official Protein Snack of UFC is a powerful fit for both companies.”