Joan Kelly Walker launches at Walmart

Benchmark Licensing partners with designer on Walmart Canada collection

Written by Rhys Thomas

Posted 13.09.2018 | Apparel

Joan Kelly Walker launches at Walmart thumbnail

Walmart Canada has launched the Joan Kelley Walker fashion apparel collection on September 10, 2018 with dresses and knit tops, followed by outerwear and swim cover-ups in October 2018. Size options will range from XS to XXL.

The line will embody elegance, playing with today’s trends but focusing on timelessly beautiful fashion, that caters to women seeking high quality at affordable prices.

Joan Kelley Walker said: “I was elated that the dream I have always had was coming to life. Creating an affordable, authentic, stylish collection with the purpose of giving back is exciting — and partnering with Benchmark Licensing, an incredible company that I know really understands my philanthropic drive, mission and commitment is something I’ve worked hard towards.”

Benchmark has secured licensing partnerships with two of Canada’s leading manufacturers, Lori Michaels and Northpeak International. Joan Kelley Walker has taken an active role in the design of each item to ensure that each collection is a true representation of her style and brand.

“We are super excited to launch the Joan Kelley Walker collection on Walmart.ca! The collection will launch this Fall with an assortment of dresses and knit tops in September, expanding into outerwear and swim cover ups in October. The team and I were thrilled to work with Joan, a Canadian fashion influencer and humanitarian, who is passionate about giving back to the community. For every Joan Kelley Walker item purchased, a donation will be made by Joan Kelley Walker to the Breakfast Club of Canada. We guarantee that you too will be thrilled with the collection as it exudes elegance and style while delivering incredible value to our customers,” said Sandra Krsek, Vice President of Merchandising - Home & Apparel, Walmart Canada.

Joan is passionate about sharing her love of fashion with the everyday Canadian woman. “I wanted to develop a collection that’s both elegant and fun that will empower women, as I believe everyone should feel good and confident from within, and why not dress it up!” added Joan.


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