Maurizio Distefano Licensing, which manages licensing for emoji in Italy, has announced a license agreement with Tezenis, Calzedonia Group, a network of stores featuring underwear, homewear and pyjamas for men, women and children.
The license is for a capsule collection entirely dedicated to the popular icons, and will be available in all Tezenis stores from September 2019.
With access to over 80 stunning illustrations based on comprehensive style guides, Tezenis has been able to create a fun line of pyjamas, underwear and socks for men, women and children, bringing the witty, colourful and playful style for which emoji is known to its popular apparel ranges.
Michela Marchese Patti, CEO, MDL, says: “Finding an appropriate partner to bring emoji® to pyjamas, underwear and socks categories has long been an ideal for MDL. Thanks to the professionalism of the Tezenis team that dream has been realised. Tezenis has been able to enhance this property, expressing its maximum potential in these important categories. We are sure that the emoji - the iconic brand collection from Tezenis will be very popular with homewear buyers and gift-givers everywhere."
Tezenis is a major brand in Italy that has a very strong international presence with than 500 stores in over 18 countries stocking its clothing. Tezenis is also part of the Calzedonia Group, a franchising network with more than 3,600 points of sale in over 35 countries all over the world.
Tezenis has enjoyed particular success with underwear and homeware collections aimed at young adult men and women as well as the very young. The emoji brand mirrors this appeal and fits perfectly with the Tezenis style.