In celebration of the 50th anniversary of Earth Day, Billabong LAB has announced its latest apparel and boardshorts collection featuring iconic artwork from Pulitzer Prize- winning children’s book author Dr. Seuss.
Evan Slater, VP of Global Marketing at Billabong, says: “We are grateful for the opportunity to partner with the Dr. Seuss team for the 50th anniversary of Earth Day. “The art (and message) from The Lorax not only had lasting positive impact on multiple generations, it remains more relevant now than ever.”
Susan Brandt, President, Dr. Seuss Enterprises, says: “The fashion-forward and eco-friendly styles of Billabong will resonate well with Dr. Seuss fans young and old. It’s the type of collaboration that we like to work on as it is a great way to share the magic of Dr. Seuss well beyond the page, and the Lorax line is also true to the message put forth in the book. We know fans will enjoy the line when they are able to hit the beaches and outdoor playgrounds later this summer.”
The Billabong x Dr. Seuss Earth Day 2020 Collection will release in five product deliveries – each designed according to a different Dr. Seuss book – between today and July 2020. Both companies also hope that the line will give fans something to get excited about and look forward to for when beaches and nature’s playgrounds start to re-open again.
This premium design collaboration with Dr. Seuss Enterprises comes through Billabong LAB, a platform that supports artists, musicians, designers and photographers. Made using recycled and sustainable materials, this collection embraces both the messages and the unique art of classic Dr. Seuss books including The Lorax.
Consisting of more than thirty pieces, the Billabong x Dr. Seuss collaboration inspires environmental activism and enjoyment of the great outdoors. In the words of the Lorax to young readers: “UNLESS someone like you cares a whole awful lot, nothing is going to get better. It’s not.”
As a special activation for Earth Day, Billabong will release a Dr. Seuss-inspired boardshort made from recycled plastics and – for the first time ever – CiCLO technology in its high-performance fabric. The patent pending CiCLO technology (pronounced sēklō, translates to cycle) is an enzyme that helps close the loop and reduce plastic pollution.
The relationship between Dr. Seuss and board-sports culture is a long and storied one. Ever since the early 1990s, the treasured author’s artwork has been featured on skateboard graphics and t-shirts. Taking things to the next level, the Billabong x Dr. Seuss collaboration marks the first full-fledged apparel release with a board-sports brand. For maximum impact, the collection will be endorsed by members of Billabong’s elite surf athlete team such as Jack Freestone, Ryan Callinan, and Seth Moniz in promotional content advocating ocean conservancy, among other themes.