0+ Media inks deal with Maurizio Distefano Licensing to develop licensing programme for Leo and Tig

Under the deal, Maurizio Distefano Licensing has secured the licensing and merchandising rights for the series across all main categories of consumer products for Italy and Italian speaking territories

Written by Georgie Dobie

Posted 13.05.2020 | Consumer Product

0+ Media inks deal with Maurizio Distefano Licensing to develop licensing programme for Leo and Tig thumbnail

0+ Media and Maurizio Distefano Licensing have signed an agreement to develop the licensing programme for Russian animated series Leo and Tig. Under the deal, Maurizio Distefano Licensing has secured the licensing and merchandising rights for Leo and Tig across all the main categories of consumer products, including toys, publishing, apparel, accessories, and back to school ranges for Italy and Italian speaking territories.

Maurizio Distefano, president and owner of the agency, said: "We are excited to represent the animated series of Leo and Tig in the world of Licensing in Italy. Engaging, entertaining and with a profound message behind it, it has all that it takes to excite children and their families".

Valentina Kursanova, director of licensing and business development at 0+ Media, said: “We are happy to start working with Maurizio Distefano company and expand our brand together in Italy. We are sure that this animation and future licensed goods will touch the hearts of children and their parents.”

The episodes with the fearful Leo and the lively Tig are airing in Italy on Rai YoYo and the first series consists of 26 x 11-minutes episodes, suitable for children aged five- to 10-years-old. With its award in the special nomination as ‘Animation series with the greatest international potential’ at the 22nd Russian Animation Film Festival in the city of Suzdal, Leo and Tig certainly got off on the right foot.

Leo and Tig is a Russian animation produced by animation studio Parovoz and managed by 0+ Media company. The series tells the story of everyday adventures of two little friends, leopard Leo and tiger Tig that enjoy having fun in the wilderness of the Far Eastern taiga, which surrounds them with its beauty, dangers and legends. The friends explore the amazing nature, learn something new about the world around them and its inhabitants. The message behind this animated series is the sense of respect and care for the world that surrounds us, making it a true, cognitive entertainment project for kids.

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