Welcome to LTW.Media, your new favourite bookmark and the first place you turn for news, features, interviews, insights and more from the industry’s leading minds.
Anyone who has worked on the launch of something new – and I’m guessing that’s a great many of you – know the adrenaline rush of pushing that final button. The entire LTW.Media team and I have been working tirelessly to create something special, and today is the day we have been waiting for – the day we get to share it with you.
I love licensing, if for nothing else than its variety and the ingenuity of the people that make it such a vibrant place. Even the rainiest Tuesday can be brightened, flicking between the rising influence of video games to unlikely national treasure Danny Dyer at a Teenage Mutant Ninja Mutant Turtles launch, then on to homeware essentials from the world’s hottest supermodel, and even the launch of the official merchandise range of the French President, right down to the obligatory mug featuring Emmanuel Macron himself.
Licensing is filled with fascinating stories like these, and not only are they interesting, they can often lead to new business opportunities and ways to connect. I will be hunting them down and bringing them to you, and not just the brands and collaborations you’ve already heard about on the grapevine, in the bars in Vegas or through random Linkedin DMs (yes, we get them too!).
And all this means I want to talk to you – yes, you! – learn more about your licenses, products and more. So do say firstname.lastname@example.org.
*source: the hundreds of you who have already reached out to us