Zag has signed a number of major new deals to expand the reach of CGI-live-action hybrid TV series Power Players.

A non-exclusive SVOD deal with Netflix saw the first two seasons (78 x 11’) hit the platform on 5 March.

The series, which follows the adventures of Axel, a boy who transforms into a living action figure, and his unlikely team of toy heroes, has also secured a host of new broadcast partners around the world.

The show has been picked up by Channel 9 in Australia, family channel PlusPlus in Ukraine, Karusel in Russia, and Teletoon in Canada. The new partners join Cartoon Network US, EMEA, and Asia Pacific, France’s France Télévisions, Germany’s WDR, Brazil’s Gloob, and Discovery Latin America.

“We are extremely proud of this new original creation that we developed alongside Man of Action, Cartoon Network, FTV, and Playmates Toys,” says Zag CEO, Jeremy Zag. “It will be launching in 2020, worldwide, with the best international partners. So, now, Play on!”

The accompanying 2020 Power Players toy collection from Playmates Toys includes an assortment of highly detailed and articulated five-inch action figures based on the TV show, as well as nine-inch deluxe action figures that are packed with electronics and sound effects. The line also features a variety of vehicles, as well as role-play gear which allows kids to transform into Axel.