Mondo TV Iberoamérica has sold the second series of tween comedy drama Heidi Bienvenida to to Yes KidZ, an Israeli television channel for children.
Called Heidi Bienvenida al Show, the new series, which continues the adventures of the carefree girl who leaves her beloved mountain home to live in the big city, will broadcast on Yes KidZ from September 2019. The license agreement will last for three years.
Maria Bonaria Fois, General Manager, Mondo TV Iberoamerica, says: “The continuing popularity of Heidi Bienvenida in one of the first markets to buy the property outside Latin America is a real cause for celebration. The success of the show in Israel, and the imminent arrival of series two, underline the universal popularity of its themes and stories to its fast-growing teen and tween audience.”
Yes KidZ broadcasts on yes, Israel’s sole direct broadcast satellite television provider. It was one of the first broadcasters outside Latin America to show series one of Heidi Bienvenida in September 2017, when the show took off with its target tween and teen audience.
The second season builds on the popular characters of the first, adding a new and very unconventional family, new friendships and new themes, including Heidi’s talent for creating perfumes, her efforts to help her friend Coco overcome her fear of singing, a new hairdresser, some very special dolls, and a motorbike shop.
With a movie also on the way, Mondo TV is pushing ahead with further growth, both as a broadcast property and in licensing and brand extension.