French animation studio Xilam Animation is developing a new take on its hit property Oggy and the Cockroaches with original pre-school comedy series, Oggy Oggy.
Marking Xilam’s first ever CGI animated series, the studio will start production next summer with two straight consecutive seasons (156 x 7’) and a global budget of 22 million USD. Over the next two years, a team of 150 people will be actively working on the production in Xilam studios, with the first season expected to launch late 2020 and the second season the following year.
The show will follow the adventures of the titular character of Oggy and the Cockroaches in his youth. As an eager and enthusiastic kitten, Oggy Oggy is a happy citizen in a world of colourful little cats, who through clumsiness and well-meaning candour ends up causing catastrophe. But no matter what, Oggy Oggy is persistent and creative – he never gives up and is determined to make life beautiful for other little cats, succeeding in ways that always surprise us!
The development of Oggy Oggy has allowed Xilam to implement a licensing strategy from inception when designing the show, assembling a large consumer products programme for Oggy Oggy across key categories including toys, apparel and homewares. Xilam expects Oggy Oggy to become a significant booster for its revenues.
Marc Du Pontavice, CEO of Xilam Animation, says: “We’re delighted to be extending the world of Oggy and the Cockroaches and bringing young audiences a fresh new take on this iconic and internationally loved property. The brand’s heritage and cross-generational appeal means it is perfectly positioned to expand into the preschool arena and we’re confident OggyOggy’s heartfelt storylines which are brimming with imagination and fantasy, along with the show’s adorable visual style, will resonate with young audiences and their families around the world.”