Xilam closes on Cube Creative acquisition

A cash purchase of 50.1 per cent of the animation specialist will bolster Xilam’s capabilities in CGI and 3D

Written by Rhys Thomas

Posted 07.06.2019 | Watch

Xilam closes on Cube Creative acquisition thumbnail

Xilam Animation has entered exclusive negotiations for the acquisition of 50.1 per cent of the shares and voting rights of Cube Creative, a French animation production company specialising in CGI and 3D.

The purchase is expected to be made in cash and conclude by the end of this year, reported in Xilam’s 2020 financials.

The acquisition would be a big step for Xilam’s strategy of accelerating production of CGI animated programming, bringing technology and talented team of experts to the firm. The proposed acquisition would allow Xilam to continue to increase delivery of its animated content and accelerate this process over the medium term.

Marc du Pontavice, Xilam’s Chairman and Chief Executive Officer, says: “This first acquisition proposal fits perfectly with our business plan and will strengthen our strategic lead thanks to Cube Creative’s unique expertise in cgi animation.

“The excellent reputation of the company’s teams has been built on their creativity, their adaptability and their complete mastery of the latest technologies. We are impatient to begin working alongside them to contribute to the production of our future global hits.”

Founded in 2002, Cube Creative is an integrated digital animation studio working across a wide variety of formats: shorts, clips, adverts, large screen 3D films, series and features. Its clients include famous brands as varied as Cartier to Kelloggs, as well as amusement parks and major French TV channels. For a number of years now, Cube Creative has successfully developed proprietary productions such as the Athleticus series broadcast on Arte and Kaeloo airing on Canal+, Teletoon+ and C8, and has a number of high-quality projects in development.

The founding directors will retain 49.9 per cent of the capital and will remain fully operational within the company.

Lionel Fages, co-founder of Cube Creative, says: “With the teams here at Cube Creative preparing to pull off the challenge of building on our role as an upscale service provider to add the creation of IP and proprietary production, we are looking forward to joining the Xilam Animation group with pride and enthusiasm.

“This move will give us access to editorial and marketing expertise in the global market. Our teams and talents represent an excellent fit and our combined expertise will allow the group to become even more innovative in its production and to tackle new challenges together.”


BLE19 Preview: Mattel thumbnail

BLE19 Preview: Mattel

Barbie, Hot Wheels and the 75th anniversary of Thomas & Friends in 2020 make for a strong showing as the ...

The Elf on the Shelf counts down to Christmas thumbnail

The Elf on the Shelf counts down to Christmas

With 100 days to go, the family-favourite brand is gearing up for its biggest festive season to date, including renewed ...

Bamford times watch collab to Popeye anniversary thumbnail

Bamford times watch collab to Popeye anniversary

The special-edition, luxury watch created in collaboration with King Features commemorates Popeye’s 90th anniversary and is limited to just 50-pieces

Press Releases

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes