WildBrain Spark has appointed Clare Bennett to the newly created role of Head of Paid Media.
She will work with WildBrain Spark’s partners to maximise the effectiveness of their paid media across digital platforms, in addition to supporting the marketing and commercial teams in building WildBrain Spark’s own brands and IP.
Jon Gisby, WildBrain Spark’s MD, says: “Clare brings an abundance of experience in planning and delivering global paid media campaigns to build awareness and engagement with brands. We look forward to her working with our partners to meet their business goals and maximise the value of their content and IP.”
Clare has almost a decade of experience in the media industry and joins WildBrain Spark from Dentsu Aegis Network’s creative and media agency 360i Europe, where she held the position of Group Account Director. During her tenure, Clare was the strategic lead for branding, through to creative and paid media for a portfolio of clients. Prior to that, Clare held roles at companies including Vizeum, iProspect and Netbooster UK.
Clare adds: “WildBrain Spark has an amazing portfolio of commercial partners and I look forward to working closely with the team to maximise the potential of our partners’ brands through strategic and fully integrated paid media campaigns.”