WildBrain has been appointed by Gutsy Animations to develop a global YouTube strategy for Moominvalley, the new animated adaptation of Tove Jansson’s classic tales.
Exclusive new Moominvalley content is already live on the WildBrain network for fans to enjoy, in celebration of Jansson’s 105th birthday.
WildBrain will also manage the library of past Moomin content on YouTube. Videos will include the previous series from the 1990s, behind-the-scenes material and other content created exclusively for platform by Moomin.com.
“The Moomins are a wonderful family brand with a rich history and the team at Gutsy Animations have done an outstanding job with Moominvalley to refresh the franchise while remaining faithful to Tove Jansson’s vision,” says Jon Gisby, Managing Director, WildBrain. “We are delighted that the Moomins have joined the WildBrain network and look forward to helping them find and delight a new generation of fans.”
Marika Makaroff, Executive Producer and Creative Director of Gutsy Animations, added: “We are really excited to be working with WildBrain to build the Moomin brand on a truly global scale. Our dedicated following of fans are keen to know more about the creative process behind our new adaptation of Tove’s beautiful and deeply meaningful stories, and to also re-live memories of the past series.”
The first new Moomins series in almost 30 years, Moominvalley brings Jansson’s characters to life for the first time in 3D CGI animation for a new generation of kids and families. The 13 x 22’ series is full of life, laughter, adventure and whimsy, as audiences follow Moomintroll, who goes on fantastical adventures with his group of friends and family.