WildBrain has appointed Elia Bouthors to the newly created position of Strategy and Innovation Director, effective immediately.
Elia will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetise brands across the WildBrain network.
He reports to Jon Gisby, Managing Director of WildBrain, who hails Elia’s arrival at a “pivotal time” for exploring “new ways to engage our global audience with the content and brands they love”.
“His team will pioneer new ways for content to be discovered across our network, and identify collaborations with IP owners to grow new audiences and revenue,” Jon adds.
Elia most recently spent four years as Digital Strategy & Business Development Director at The Walt Disney Company, where he was responsible for identifying, developing and executing growth strategies for EMEA. He brings extensive knowledge and experience in kids’ content, digital and technology business strategy, corporate finance, and mergers and acquisitions.
Before Disney, he was Strategy Manager with the BBC, supporting the group’s global and commercial development efforts, and prior to that he worked on the development and financing of a number of media projects.
“I am thrilled to be joining the WildBrain team to help write the company’s next chapter of development,” says Elia. “This is a very exciting time for the media industry and WildBrain has done an amazing job at building creative and distribution expertise to thrive in a highly disrupted space. With such great brands, talent and agility, WildBrain has tremendous potential for innovation and growth, and I look forward to working with the team to bring content and experiences that kids around the world will love.”