WarnerMedia is getting its troops inline as it readies to go to war with Netflix and the other entertainment powerhouses entering the fray for streaming supremacy this year.
A refocused corporate structure and a new senior leadership team aims to better place WarnerMedia in today’s content distribution landscape, doing away with fragmented sub-brands and bringing together the tangle of entertainment brands under the AT&T parent umbrella.
Robert Greenblatt, formerly Chairman for NBC Entertainment, is joining the new WarnerMedia as Chairman, WarnerMedia Entertainment and Direct-to-Consumer. He says he’s “honored to be joining WarnerMedia during such an exciting time”.
Other senior leadership changes see Jeff Zucker become Chairman, WarnerMedia News and Sports, and President, CNN, while Kevin Tsujihara, who continues as Chairman and CEO, Warner Bros., will add responsibility for a new global kids and young adults business. Gerhard Zeiler has subsequently been elevated from President, Turner International to WarnerMedia Chief Revenue Officer.
The personnel changes reflect a far-reaching reorganisation of the many media brands in the WarnerMedia stable. Under the new structure, Greenblatt will lead WarnerMedia Entertainment to oversee HBO, the direct-to-consumer business, and cable networks TNT, TBS and truTV.
The CNN Worldwide outlets, Turner Sports, Bleacher Report and the AT&T Regional Sports Networks will all be brought under the WarnerMedia News and Sports banner.
Sweeping changes come to Warner Bros.’ film, television, and games operations. The division will add a new Global Kids and Young Adults business that brings together the family, kids and animation efforts from across WarnerMedia, including longstanding Turner channels Cartoon Network, Adult Swim and Boomerang.
“We have done an amazing job establishing our brands as leaders in the hearts and minds of consumers,” says Stankey. “Adding Bob Greenblatt to the WarnerMedia family and expanding the leadership scope and responsibilities of Jeff, Kevin and Gerhard – who collectively have more than 80 years of global media experience and success – gives us the right management team to strategically position our leading portfolio of brands, world-class talent and rich library of intellectual property for future growth.”