Warner lands music deal for Holly Hobbie

Original music from Cloudco Entertainment’s Hulu hit to be released under new imprint in Warner’s Arts Music division

Written by Rhys Thomas

Posted 21.06.2019 | Watch

Warner lands music deal for Holly Hobbie thumbnail

Warner Music Group’s Arts Music division has signed a multi-season deal with Cloudco Entertainment to release original music from the hit Hulu original live-action series, Holly Hobbie.

The first single Be the Change (Theme Song) was released today, kicking off a cascade of tracks to follow throughout the summer, culminating with the full soundtrack album release on 5 September.

The music will be released under a new Cloudco Entertainment label imprint.

Karen Vermeulen, Head of Global Content Strategy and Co-Productions, Cloudco Entertainment, says: "The power of self-expression and relatability through music is intentionally at the heart of the show, to connect with our target audience. We are thrilled that Warner Music immediately recognised the huge potential to distribute and market the music in its own right and become a core partner of this growing franchise."

Kevin Gore, President, Arts Music adds: “What I love most about Holly Hobbie is how the positive messages of friendship, family, and following your heart are deeply conveyed through its original music. I’m very excited that the show and its characters are creating a safe, fun, and wide-reaching path for pre-teens to discover these wonderful songs.”

Holly Hobbie is a modern revival of the classic character brand. Brought to life by Ruby Jay, it follows a small-town teen trying to make the world a better place while tackling the everyday challenges of growing up.The show premiered last autumn as a Hulu Original Series in the U.S. and on Family Channel in Canada. As announced earlier this week, UK channel CBBC will launch the show’s first season this summer, with additional market debuts in the works.


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