True and the Rainbow Kingdom shines with new broadcast deals

Guru Studio’s hit animation heading to new territories across Europe, Asia, LatAm and the Middle East as new consumer products roll out this autumn

Written by Rhys Thomas

Posted 11.09.2019 | Watch

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Guru Studio has signed multiple new broadcast deals for the first two seasons of its hit series True and the Rainbow Kingdom.

The strong line-up of new broadcast partners include: Globosat Gloob (Brazil), Discovery Frisbee (Italy), RTS (Switzerland), DR Ramasjang (Denmark), E-Junior (UAE), Star Channel (Greece), TVB (Hong Kong) and HOP (Israel).

“The level of interest for True and the Rainbow Kingdom has been incredible,” says Jonathan Abraham, VP of Sales and Business Development at Guru Studio. “The show’s popularity continues to grow and we’re excited to come to MIPCOM with a brand new season (10x22’’) available for broadcasters.”

As part of the global roll out on linear television, Guru is building a full 360-degree marketing program in each territory.

The demand for True and the Rainbow Kingdom has been accelerating rapidly as new content continues to roll out on Netflix throughout 2019 and 2020 including new episodes, seasonal specials, and a mix of comedic shorts, music videos and songs. The show’s official YouTube channel is at 100,000 subscribers and 100 million views, and the Giphy page now boasts 1.5 billion shares.

The consumer products programme is also set to get a shot in the this autumn, with the launch of a line of plush from Aurora World. Halloween costumes, activity books and storybooks are also now available across North America.

True and the Rainbow Kingdom follows True, a bright and fearless heroine, and her hilarious best friend Bartleby the cat as they come to the rescue of Rainbow City’s whimsical citizens. The series empowers both girls and boys to be mindful, courageous and respectful of all living things.


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