Studio 100 readies Heidi Playmobil animated special

The animated special Heidi Special: Spring is Here fleshes out the toy collaboration between the German companies, and will be followed up with a second this autumn

Written by Rhys Thomas

Posted 12.02.2020 | Watch

Studio 100 readies Heidi Playmobil animated special thumbnail

Studio 100 Media and Playmobil have secured a raft of broadcasters for a one-off animated Heidi special, which breathes life into the company’s recent toy collaboration.

Heidi Special: Spring is Here will premiere on several popular TV channels in Europe this spring. It will air on Canal Panda in Portugal, Kidzone in the Baltics, Studio 100 TV in Belgium, Toggolino on Super RTL for the German-speaking territories, TVPabc in Poland and the Rai Yoyo App in Italy.

The 12-minute CGI animated special brings Studio 100’s beloved character Heidi to life with the iconic visual design of Playmobil to tell a heart-warming story of Heidi and her friends. 

It will be followed up with a festive sequel, Heidi Special: Winter in Dörfli, in autumn 2020. The second animation will take audiences to the wonderful winter landscape and snowy adventures with Heidi and her friends. Both specials are produced by Studio 100 Animation and distributed by Studio 100 Media.

Martin Krieger, CEO of Studio 100 Media, says, “Watching Heidi and her world come to life in Playmobil’s wonderful playsets as well as in the new CGI animations has been a great pleasure over the last months.

“This exciting cooperation with Playmobil as a strong strategic partner both in the toys sector and on the content production side allows us to bring the Heidi brand experience to a new level.”


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