Roku launches Kids & Family section

Mattel, Hasbro,, DHX Media and more on board for Roku’s new kids’ streaming hub, offering on-demand and linear exclusives

Written by Rhys Thomas

Posted 19.08.2019 | Watch

Roku launches Kids & Family section thumbnail

Roku is launching a new streaming hub for children that will give users access to more than 7,000 pieces of content aimed at kids and families.

Called Kids & Family, the new content hub includes movies, tv shows, short-form videos typically found across multiple kids’ channels and brings them together under one umbrella.

Content, from Thomas & Friends, to My Little Pony, Care Bears and Super Mario Brothers, will be curated by Roku’s in-house editorial team.

Rob Holmes, Vice President of Programming and Engagement, Roku, says the launch will help take the challenge out of finding appropriate and engaging content for kids across multiple streaming channels.

“Parents looking to find great programming for their children will enjoy the ease of going to The Roku Channel as their one place for kids and family entertainment,” he says.

Content partners include the likes of Hasbro’s All Spark, Mattel, DHX Media, Happy Kids TV, Lionsgate, Moonbug, and – which is also one of several companies on board with a linear, 24/7 channel, complementing on-demand content with a continuous stream of programming.

The channel will bring families top episodes from its biggest creators and digital superstars, including Ryan from Ryan ToysReview, EvanTube and JillianTube and the HobbyKids.

Chris M. Williams, CEO and Founder,, says: “Families have come to know as a trusted source for family-friendly content, and it's a top priority for us to connect families with the popular content they love in places that aspire to promote parent trust. We are proud to work with Roku to deliver quality programming with today’s biggest digital stars to The Roku Channel’s quickly growing audiences.”

The channel will also give subscribers to HBO, Hopster, Noggin and a number of other premium streaming services access to their content within the same app.

Kids & Family will be available to users of The Roku Channel in the US from today. 

L.O.L. unwraps Uniqlo collab thumbnail

L.O.L. unwraps Uniqlo collab

Fashion collection launches exclusively at the fashion retailer as part of its UT label this April

Hello Kitty joins Team USA this Olympics thumbnail

Hello Kitty joins Team USA this Olympics

Collaborative Tokyo 2020 collection will include co-branded apparel, toys and novelties, accessories and more, launching this summer

Bob Iger steps down as Disney CEO thumbnail

Bob Iger steps down as Disney CEO

The Disney chief will remain on until December 2021 as executive chairman, and is replaced by Bob Chapek, former chair ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year