The Asian market’s long foreseen impact on the global movie industry has been underlined in a new report by the Motion Picture Association of American, which shows revenues have soared by more than a third at box offices across Asia Pacific since 2014.
The movie industry made a record $41.1 billion dollars in 2018 led by a best-ever $11.9bn haul for the North American market, up seven per cent on 2017.
Outside America, Asia Pacific grew five per cent on the back China’s gargantuan haul, far and away the biggest box office at $9bn, including online ticketing fees. That’s more than the six next biggest markets – Japan, the UK, South Korea, France, India and Germany – combined, though all of them made $1bn or more.
In the states, 25-39 year olds were most likely to be frequent moviegoers, defined as visiting the cinema once a month or more, with 10.8 million of them in 2018. That’s double the amount of 1-24 and 12-17-year-old moviegoers. You were marginally more likely to see a man in theatres than women, with a respective split of 51 per cent to 49 per cent.
Alongside a boom in the cinema spending, the MPAA report found consumers were also shelling out more from the couch, driving home entertainment revenues 16 per cent ahead of 2017 to $55.7bn. More than three quarters of home entertainment spending was on streaming and other digital services. Both cinema ticket and home entertainment earnings combined brings the full global tally to a record-breaking $96.8bn, nine per cent higher than the previous year.
Find the full report here for a comprehensive list of the findings, including a more granular breakdown on age, ethnicity and geographical demographics.