Planeta Junior and Superprod Animation form alliance

The two European firms will leverage each other’s respective expertise in licensing and animation production under a multi-project partnership

Written by Rhys Thomas

Posted 06.09.2019 | Watch

Planeta Junior and Superprod Animation form alliance thumbnail

Planeta Junior and animation production house Superprod Animation have entered into an alliance to share the distribution, production and licensing of kids' and family programming.

Under the global deal, Planeta will bring its expertise in licensing, merchandising and brand extension to a number of Superprod’s hit animated series.

The alliance kicks off with Helen’s Little School (52x11’, pictured top) a co-production between Superprod Animation and Candian firm Muse Entertainment that currently airs on France Télévisions and TV5 Monde, Télé Québec, TFO, Knowledge Channel, MTVA in Hungary, C+ in Poland, Discovery Kids in Latin America, and streams in China and other territories in Asia.

Planeta Junior will be the master licensing agent of the property worldwide and will distribute the series in Spain, Portugal, Italy, UK, Germany, Austria, Switzerland, Benelux and Central and Eastern Europe. Superights is handling sales in all other territories, and has recently signed around half a dozen new broadcasters.

Planeta and Superprod will also team on a brand-new animated comedy series, That’s Joey! (52x11’), an in-production adaptation of the Thierry Coppée comics which will be presented at Mipcom next month.

That's Joey!

The series is co-produced by Superprod Animation and Planeta Junior, Digital Graphics and Atmosphere Media, and is in production for French free TV broadcaster M6.

Planeta Junior will become the master licensing agent of the series worldwide excluding French speaking territories and distribute the series in Spain, Portugal, Italy, Central and Eastern Europe, Greece, Turkey, and jointly Latin America along Superprod.

In a joint statement, Superprod co-founders Clément Calvet and Jérémie Fajner say: “We are thrilled to strike this new partnership with such a great partner with a global reach and a strong expertise in licensing and merchandising. We’re glad Helen and Joey are in the hands of the dynamic team of Planeta Junior and we are looking to do even more together”.

Ignacio Segura, Managing Director of Planeta Junior, adds: “We are determined to ally with the best partners in the game to create and spread worldwide the most exciting content ever. Superprod is producing this high-quality content for kids with a global gaze and we are completely aligned with their vision. We are proud to start this journey with them and to continue our big commitment in France, one of our top territories in Europe.”


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