Octonauts dives into global broadcast deals

Host of new broadcasters bring the pre-school animation to Latin America and the Middle East for the first time

Written by Rhys Thomas

Posted 07.04.2020 | Watch

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Silvergate Media’s pre-school animated series Octonauts will debut to Latin American and Middle Eastern audiences for the first time through a host of new broadcast deals.

In a deal brokered by Panaderia, Mexico’s TV Azteca has acquired the broadcast rights to Los Octonautas, marking the property’s first major launch in the LatAm region, where the show debuted in October 2019 and is already demonstrating excellent ratings in its time slot. 

Alongside TV Azteca and the show’s other LatAm broadcast platform Netflix, the official Spanish language YouTube channel has seen rising audience figures. In Q4 2019, Mexico became the fourth highest rating global territory for Los Octonautas on its YouTube channel.

Silvergate is also embarking on a new mission to bring Octonauts to audiences in the Middle East following a recent broadcast deal with Spacetoon, one of the biggest family entertainment content providers in the region. The agreement was brokered by 20too agency and saw the first episodes debut in prime-time slots last month.

Building on the property’s growing popularity, Silvergate is now readying the launch of the Octonauts live stage show in the Middle East. The popular show will premiere in the region with daily performances at Global Village Dubai, a family entertainment destination welcoming more than seven million visitors each season.

Ron Allen, Silvergate’s EVP Commercial, says: “Mexico and the Middle East are key territories in our global brand strategy. We are delighted to be working with regional partners of this calibre to grow our fan base and we’re excited to be planning a wider brand launch for LatAm for 2021.”


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