Netflix poaches former BBC Studios Chief Marketing Officer

Jackie Lee-Joe appointed CMO at the streaming giant after four years overseeing all marketing activity at BBC Studios

Written by Rhys Thomas

Posted 15.07.2019 | Watch

Netflix poaches former BBC Studios Chief Marketing Officer thumbnail

Jackie Lee-Joe has joined Netflix as its new Chief Marketing Officer after four years in the same role at BBC Studios.

She will start at Netflix in September and will be based in Los Angeles, succeeding Kelly Bennett, who announced his retirement from the streaming giant earlier this year.

"Netflix is a much loved and respected brand with audiences globally thanks to its rich and varied original programming,” says Jackie. “I'm thrilled to be joining one of the most creative, dynamic and fearlessly innovative companies in the world."

During her time at BBC Studios, Jackie led marketing activity across all businesses, including production, channels and ancillary products. She oversaw more than 300 BBC Studios brands globally and was responsible for identifying and developing new BBC brands to ensure future growth.

Ted Sarandos, Netflix’s Chief Content Officer, adds: "Jackie is a truly original thinker with a wealth of global experience - making her the perfect fit as our next Chief Marketing Officer. I'm excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world.”

Jackie joined the BBC in November 2015 from Skype, where she was Global Director for Audience, Entertainment Marketing & Broadcast Media. She has over 20 years of marketing experience with leading media and technology companies, including Virgin Mobile, Carphone Warehouse and Orange.


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