Netflix hires Nike’s Josh Simon as VP Consumer Products

Former Nike and Disney man will head up the streaming giant’s growing product licensing division, handling properties such as Stranger Things

Written by Rhys Thomas

Posted 27.02.2020 | Watch

Netflix hires Nike’s Josh Simon as VP Consumer Products thumbnail

Netflix has poached Nike’s Josh Simon to head up its growing consumer products division.

As VP Consumer Products, he will oversee the streaming giant’s product licensing division and look to further extend merchandise for Netflix-owned properties.

So far the video service’s primary licensing hit has been Stranger Things – high-profile collaborations include toys with LEGO, and a Levi’s capsule collection.

The new VP will look to extend that as the show gears up towards its fourth and potentially last season, as well as building brands and licensing programmes around Netflix’s other breakout hits, including La Casa de Papel and recently launched original movie To All the Boys: P.S. I Still Love You.

Josh previously served at Nike as VP and Head of Global Strategy for Product, Design, Merchandising and Categories. Prior to that he spent half a dozen years in a variety of roles at Disney, including a stint as Director of Production and Development as Walt Disney Studios.


Riverside Brands secures host of partners for Rainbocorns thumbnail

Riverside Brands secures host of partners for Rainbocorns

Zuru’s sequined plush collectable adds raft of EMEA deals from puzzles and toys, to apparel, greetings cards and more

Asmodee Entertainment hires Interactive Game Licensing Manager thumbnail

Asmodee Entertainment hires Interactive Game Licensing Manager

The board game company continues its licensing push into interactive entertinament with appointment of Games Workshop veteran Christian Dunn

Beano draws five new licensees thumbnail

Beano draws five new licensees

Games, apparel, confectionery and more will hit stores in the run up to Dennis’ 70th anniversary next year, in raft ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year