Mondo TV welcomes new Head of Content Sales

Mondo taps Luana Perrero, Rainbow’s former Head of TV Sales, for the role

Written by Rhys Thomas

Posted 20.03.2019 | Watch

Mondo TV welcomes new Head of Content Sales thumbnail

Mondo TV has appointed Luana Perrero as its new Head of Content Sales, effective immediately.

In her new role, Luana will oversee content sales strategy across Mondo TV’s wide library of properties, including established hits such as Sissi the Young Empress, latest hits like Yoohoo to the Rescue and Robot Trains, and new arrivals such as Invention Story and Meteo Heroes.

Luana comes to Mondo with over 15 years’ experience in international content distribution – most recently with Rainbow, creator of Winx Club, where she was Head of TV Sales. Prior to her work with Rainbow she set up the content distribution department for Atlantyca Entertainment while based in Paris and Milan, and has held senior roles at Blink Studios and Warner Bros’ European Theatrical Distribution.

Meteo Heroes

“I am thrilled to be joining Mondo TV and sharing my experience and my love for this business with its young, passionate and very professional team,” Luana. “The Mondo TV portfolio is growing fast and the company has built many important partnerships with globally renowned players. I’m looking forward to contributing to Mondo TV”s content sales growth and partnering again with broadcasters and partners at an international level.”

Based in Milan, Perrero will report to Mondo TV CEO Matteo Corradi working alongside the licensing division to strengthen the international presence of the group’s IP.

Matteo says: “Luana Perrero comes to Mondo TV with an impressive breadth of experience working on multiple properties in many regions and helping to build content businesses for some of the biggest names in broadcasting. We’re delighted to welcome her on board.”


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