A free US streaming platform launching its kids’ service later this month has announced it will debut in the UK next year.
Tubi TV, an ad-supported on-demand streaming service, will launch a new children’s service called Tubi Kids in the US on 21 October.
At launch it will boast more than 5,000 hours of kids’ content across over 1,200 movies and TV shows. Movie highlights include hit animations such as DreamWorks’ How to Train Your Dragon and Megamind, along with Nickelodeon Movies' live-action flick Teenage Mutant Ninja Turtles: Out of the Shadows. From November, the service will also add a slew of TV series featuring Sonic the Hedgehog, Paddington Bear, Strawberry Shortcake, among other well-known characters.
Taking to the stage at Mipcom today, Tubi TV CEO Farhad Massoudi also revealed that the UK would be its first international launch market. The service will debut in the UK in 2020, offering families a free streaming option just as Disney Plus, Apple TV+, WarnerMedia and a bevy of other media giants ready the release of their new paid services.
But Farhad was quick to shutdown assertions his service was looking to go toe-to-toe with Netflix and the other multi-national backed streamers: “Do we compete with Netflix? No, we complement Netflix”.
“We’re ramping up our international expansion with the UK launch being the first of several forthcoming territories and look forward to announcing them soon,” he adds. “The launch of Tubi Kids reinforces our dedication to offer an age-appropriate viewing environment – super-serving kids and families with a robust amount of content.”
Tubi TV revealed it streamed 132 million hours of content in September, up from 94m hours in May – a 40 per cent increase in four months.