Mattel Television hires Adam Bonnett

The former Disney Channel exec VP brings more than 20 years’ experience with some of TV’s biggest success stories to Mattel’s content division

Written by Rhys Thomas

Posted 07.02.2019 | Watch

Mattel Television hires Adam Bonnett thumbnail

Hot on the heels of announcing movie adaptations for Barbie and Hot, Mattel is upping its content production division with the hire of Disney Channel’s former Executive VP, Adam Bonnett.

He joins the Mattel Television division as Executive Producer, where he will oversee episodic animation and live-action content based on the toymaker’s world-renowned brands, reporting to Mattel President and COO Richard Dickinson.

"Adam is an extraordinarily talented executive with a proven track record of developing high-quality TV content that captures the imagination of kids worldwide," says Richard. "Adding his expertise is another important step as we build out our franchise management capabilities in order to maximise the potential of our brands across a variety of channels and consumer touchpoints."

Hannah Montana

With more than 20 years’ experience, Adam most recently spearheaded live action development and original series and movies for Disney Channels Worldwide. There he helmed development of the network’s biggest hits, including Hannah Montana, Even Stevens, Lizzie McGuire, and The Suite Life of Zack & Cody. He stepped down from the role in October last year to focus on producing.

Prior to his time with the mouse house he headed up current programming at Nickelodeon and oversaw the network’s popular annual Kids Choice Awards.


Interview: “We don’t create for kids, we create with kids” thumbnail

Interview: “We don’t create for kids, we create with kids”

Noel Donegan, who co-founded Zulleon with his wife Luz, discusses the incredible rise of Ooks, their unique digital property where ...

Mip 19: Cosmos-Maya launches distribution division thumbnail

Mip 19: Cosmos-Maya launches distribution division

WowKidz Distribution will launch at next week's Mipcom and aims to “negate the geographical and language barrier for content” into ...

Toon2Tango unveils its futuristic first production thumbnail

Toon2Tango unveils its futuristic first production

Rebel Nature, the first IP from Ulli Stoef’s new studio, paints a stark vision of near-future Earth with a licensing ...

Press Releases

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video