Luke Bradley-Jones named Disney Plus Europe boss

Formerly head of iPlayer at BBC Studios, and Sky TV’s digital and SVoD services, Luke will spearhead the roll out of Disney’s Netflix rival from early 2020

Written by Rhys Thomas

Posted 19.08.2019 | Watch

Luke Bradley-Jones named Disney Plus Europe boss thumbnail

Luke Bradley-Jones, the former boss at BBC iPlayer and man behind the overhaul of Sky’s on-demand service, has been cast in the starring role for the roll out of Disney Plus in Europe and Africa.

Based out of Disney’s London office, he will begin his role as Senior Vice President, and General Manager, Disney Plus in Europe and Africa early next year – after the service has launched in the US this November.

Whether his start date hints at a firmer release window for the launch of Disney Plus outside the US remains to be seen; dates for other territories, including Europe and Africa, have yet to be confirmed.

Luke joins from Sky UK, where he was CMO and oversaw brand strategy, and product and content marketing across all its divisions. During his seven-year stint at the broadcaster he spearheaded the revamp of Sky’s on demand services, including the popular Sky Box Sets and Sky Q.

Prior to that, he worked at BBC Worldwide – now BBC Studios – as Managing Director of BBC.com and the corporation’s global iPlayer business. While building out the BBC’s then-nascent digital VOD business, he led partnerships with Apple, Netflix and other over-the-top streaming services to broaden the BBC’s content distribution.

Disney recently revealed pricing for Disney Plus, undercutting Netflix by almost half for the most basic package. Consumers in the US willbe able to get access to Disney Plus, including original and back catalogue programming and movies, for just $7 a month, or subscribe for a $13-per-month bundle of Disney Plus, Hulu and ESPN. 

L.O.L. unwraps Uniqlo collab thumbnail

L.O.L. unwraps Uniqlo collab

Fashion collection launches exclusively at the fashion retailer as part of its UT label this April

Hello Kitty joins Team USA this Olympics thumbnail

Hello Kitty joins Team USA this Olympics

Collaborative Tokyo 2020 collection will include co-branded apparel, toys and novelties, accessories and more, launching this summer

Bob Iger steps down as Disney CEO thumbnail

Bob Iger steps down as Disney CEO

The Disney chief will remain on until December 2021 as executive chairman, and is replaced by Bob Chapek, former chair ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year