Luke Bradley-Jones, the former boss at BBC iPlayer and man behind the overhaul of Sky’s on-demand service, has been cast in the starring role for the roll out of Disney Plus in Europe and Africa.
Based out of Disney’s London office, he will begin his role as Senior Vice President, and General Manager, Disney Plus in Europe and Africa early next year – after the service has launched in the US this November.
Whether his start date hints at a firmer release window for the launch of Disney Plus outside the US remains to be seen; dates for other territories, including Europe and Africa, have yet to be confirmed.
Luke joins from Sky UK, where he was CMO and oversaw brand strategy, and product and content marketing across all its divisions. During his seven-year stint at the broadcaster he spearheaded the revamp of Sky’s on demand services, including the popular Sky Box Sets and Sky Q.
Prior to that, he worked at BBC Worldwide – now BBC Studios – as Managing Director of BBC.com and the corporation’s global iPlayer business. While building out the BBC’s then-nascent digital VOD business, he led partnerships with Apple, Netflix and other over-the-top streaming services to broaden the BBC’s content distribution.
Disney recently revealed pricing for Disney Plus, undercutting Netflix by almost half for the most basic package. Consumers in the US willbe able to get access to Disney Plus, including original and back catalogue programming and movies, for just $7 a month, or subscribe for a $13-per-month bundle of Disney Plus, Hulu and ESPN.