Silvergate Media has appointed Lisa Macdonald as VP, EMEA to drive business in the region.

Lisa will direct Silvergate’s business, including broadcast sales, secondary licensing and brand partnerships. Silvergate are proprietors of Octonauts, control the global licensing rights for Classic Peter Rabbit and TV Peter Rabbit, and have a growing development slate of new productions including Sunny Day and Hilda.

Lisa joins Silvergate from Sanrio, where she led the growth of the Mister Men property across EMEA and beyond. Prior to that she took Chorion’s brands to new heights in their key European territories.

“We’re thrilled Lisa will spearhead our business across EMEA as we enter a new growth phase. Lisa’s reputation in the industry is second-to-none, and we’re excited to have one of the most creative, strategic, and results-driven people in the industry on board,” said Ron Allen, SVP Commercial, Silvergate.