A new Elmer the Patchwork Elephant animated series is in the works as a co-production between animation studio Factory and the original book’s publisher Andersen Press.
Based on the timeless best-selling picture books by David McKee, published for the past 30 years by Andersen Pre the Elmer the Patchwork Elephant series will follow the adventures of the uniquely colourful and fun loving elephant who is finding his place in the herd.
Klaus Flugge, Chairman and Publisher at Andersen Press, “Publishing David McKee’s Elmer books for the past 30 years has been one of the greatest achievements of my career.
“As we see Elmer continue to grow in success in the UK and internationally, David McKee, myself and everyone at Andersen Press are excited to partner with Phil Chalk and his prize winning team at Factory to bring Elmer to a new audience through what promises to be fantastic animated films celebrating the very things at Elmer’s core: friendship, inclusivity and celebrating your own true colours.”
Animated by the BAFTA-winning animation studio Factory, the new series will be visually stunning with a funny, light narrative that is deceptively poignant to today’s diverse pre-school audience, celebrating what makes people different and encouraging little ones to be kind to one another.
Phil Chalk, Managing Director of Factory says: “Elmer is one of the most iconic and widely read children’s book series of all time and we are so excited to be teaming up with Andersen Press and David McKee in bringing Elmer to life for a brand new generation of children.”
In addition to the new animated series, Andersen Press is currently in the middle of a whole year of celebrations for Elmer the Patchwork Elephant as the brand celebrates its 30th anniversary. Plans have so far included the first ever retrospective of David McKee’s illustration at Seven Stories, The National Centre for Children’s Books, as well as a number of cultural and anti-bullying initiatives
In conjunction with the 30th celebrations, there is also support for retailers, and partnerships which will continue far beyond this year.