Clangers unveils new content and creative direction

Coolabi’s new theme park partnership gets under way, new episodes hit broadcast and YouTube, and Tiny & Small Dreams is revealed for licensees

Written by Rhys Thomas

Posted 20.02.2020 | Watch

Clangers unveils new content and creative direction thumbnail

Coolabi Group has kick-started 2020 with a host of new content, events and brand extensions for Clangers, alongside a new visual treatment for licensing partners.

A new Clangers licensing partnership with Gulliver’s Theme Park Resorts is a live experience aimed at families with pre-school children launching this February half term. The partnership features a 15-minute live Clangers stage show with Tiny and Small Clanger, and will also include special hotel and birthday packages. The partnership will run across four locations throughout the year.

On the content front, brand new episodes of the Clangers show will air on CBeebies in March, bringing series three to a close. Narrated once again by Sir Michael Palin, the new 8 x 11’ episodes will follow the Clangers on a whole host of new experiences and adventures. The stop-motion animation series of Clangers is also continuing its global expansion on YouTube, by bringing even more episodes to YouTube Kids in the US. The first 10 x 11’ episodes of series three launched this week on the streaming service.

The recently launched YouTube series The Tiny and Small Clanger Show, which has accumulated over 500,000 views so far, uses hand puppetry and is produced by WildBrain Spark and Coolabi Productions. Available to watch now on the Clangers official YouTube channel, the short-form series follows Tiny and Small as they embark on lots of educational adventures together from learning about recycling and nursery rhymes, to finding out more about music, shapes and counting.

Available for licensees the new Tiny & Small Dreams creative direction will feature a unisex palette on a clean white base, with pops of colour, flat character art, stitching detail and applique details. The range will be launching on the Clangers official store this quarter.

Michael Dee, Director of Content at Coolabi Group, says: “We are absolutely thrilled to be starting the new year with some brand new Clangers episodes on CBeebies and also celebrating our core pre-school family audience by focusing on the youngest members of the Clangers family, Tiny and Small, with a series of creative new brand extensions including live experiences and licensed apparel.

“YouTube is an essential platform for content creators to reach preschoolers. The Tiny and Small Show is full of educational messages, songs and adventure, and we are confident that it will resonate and be embraced by little Clangers fans across the globe.”


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