Boat Rocker Studios, the BBC and Chinese studio UYoung are partnering on a “truly international” new animated pre-school series based on Rachel Bright’s Love Monster series of books.
Staying true to the British author and illustrator’s source material, the TV adaptation is said to be a quirky, animated adventure with big-life lessons for little ones. Showcasing the importance of kindness, empathy, connection and instinct, the colourful and funny adventures follow hairy, googly-eyed hero Love Monster as he searches for the right thing to do in a world in which he is one of a kind.
Jon Rutherford, Managing Director of Boat Rocker Studios, says: “We are very excited to enter our first co-production with both the UK and China. This is the first collaboration to come through our new offices in Hong Kong and London and forms part of our strategy to grow our footprint in Asia, in addition to solidifying our existing partnership with the BBC. We’re thrilled to unveil Love Monster to the global marketplace.”
The UK share of the animation for the series will be produced by Karrot Animation and A Productions, while a proportion of pre-production on scripts, storyboards and design will be provided by UYoung’s studio in China. Boat Rocker Rights will distribute the series and manage the global brand and licensing, excluding China and South East Asia, which will be managed by UYoung.
The 54 x 7’, 2D animated series will premiere on CBeebies and on major Chinese broadcasters and digital platforms.
“The deal is even more significant as it is also the first-ever UK/China animated co-production,” says UYoung President Lisa Zhong. “UYoung is always keen to establish stronger ties with international producers and broadcasters to extend its international reach. And with this inaugural co-production approval from CNRTA [China’s National Radio and Television Administration], gained as a result of our high standards and prestigious position in the Chinese market, we will be able to fully maximise its broadcasting exposure to the benefit of all parties.”
Cheryl Taylor, Head of Content at BBC Children’s adds: “Rachel’s warm and witty books will translate perfectly into a series for our youngest viewers. CBeebies celebrates inclusive behaviour and Love Monster embodies a sense of collaboration. We are delighted to be working with Boat Rocker and UYoung bringing a truly international collaboration to pre-school screens right round the world.”