Long-rumoured, cancelled and stuck in limbo for a number of years, the live-action Barbie movie has taken a big step towards finally making it to the silver screen.
After plans with Sony Pictures fell through, Mattel has finalised a deal with Warner Bros. that will see flaxen-haired actress Margot Robbie star as the world famous doll. The Suicide Squad actress' involvement will also extend to hands-on co-production under her LuckyChap Entertainment label, alongside LuckyChap’s Tom Ackerley and Josey McNamara.
“Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery,” she says. “I’m so honoured to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide.”
“Barbie is one of the most iconic franchises in the world and we are excited to partner with Warner Bros. Pictures and Margot Robbie to bring her to life on the big screen,” adds Ynon Kreiz, Chairman and CEO.
The Barbie movie is the first collaboration between Mattel and Warner Bros. and the first production to come out of the new Mattel Films label, the entertainment division Ynon believes will become a major part of the toy company’s future, a key tool in “our strategy of transforming Mattel into an IP-driven, high performing toy company”.
Toby Emmerich, Chairman of Warner Bros. Pictures Group, adds: “This project is a great start to our partnership with Ynon and Mattel Films. And, Margot is the ideal producer and actress to bring Barbie to life on screen in a fresh and relevant way for today’s audiences.”
No release date, title or further cast have yet been announced.